Sector fit

What is a hotel TV system and what does it cost per room?

George Barnett, Director and Project Manager at Strive AV
By , Director and Project Manager
Last reviewed

A hotel TV system is the headend, distribution network and in-room hospitality TVs that deliver television channels, a branded welcome screen and guest services to every bedroom, and in the UK it costs £150 to £350 per room to install excluding the TV, with hospitality TVs available from under £500 per room. The headend or IPTV middleware is priced per property at survey, because it depends on the channel line-up, the room count and how much the system needs to talk to the property management system (PMS).

From the floor. The decision that sets the budget is not the TV, it is the cabling you already have. If the coax in the risers tests clean we re-use it and the per-room cost stays at the bottom of the range. If it is corroded or has been cut during refurbishments, a new data run to every room is the honest answer, and at that point IPTV costs little more than repairing the coax. We test a sample of rooms on every floor before quoting. (George Barnett, Director and Project Manager)

The three hotel TV architectures

ArchitectureHow it worksCost per roomBest fit
Coax or RF headendSatellite and Freeview channels are received once at the headend and re-modulated onto the existing coax, so every TV tunes them like a normal setLowest; re-uses existing cabling, limited interactivitySmaller or older properties with sound coax, a fixed channel line-up and no need for in-room ordering
IPTVChannels and guest services run over the hotel IP network to a hospitality TV or set-top box: welcome screens, PMS billing, messaging and in-room orderingHigher per room, plus middleware licensed per propertyFrom about 100 rooms, or any property where PMS integration and in-room ordering matter
Casting or hybridGoogle Cast or the TV's built-in casting on a per-room VLAN, so guests stream from their own phone; usually layered on a coax or IPTV baseModest add-on, mostly network configurationProperties whose guests expect Netflix, YouTube and sport from their own accounts

Three details decide whether a system works in practice. First, premium channels such as sports and film packages are encrypted for hotel use and need Pro:Idiom or the equivalent content protection your provider specifies, built into the TV or a set-top box; a consumer TV cannot decode them. Second, every TV is configured once and cloned across the estate (room number, channel map, welcome screen, volume limits) through the manufacturer's management platform, so a 120-room property is configured in hours rather than days. Third, the installation is phased floor by floor around occupancy: reservations block a floor, the TVs are swapped and tested, and the floor is back on sale the same evening.

Guest room TVs are one line in a wider hotel AV budget alongside lobby music, signage and meeting rooms, and a site survey that tests the existing coax and network is what turns the per-room ranges above into a fixed price.

Quick reference: coax or RF headend (lowest cost, fixed channels, little interactivity), IPTV (PMS billing, welcome screens, in-room ordering, from about 100 rooms), casting or hybrid (Google Cast on a per-room VLAN, layered on either); install £150-£350 per room excluding the TV, hospitality TVs from under £500, headend and middleware priced per property.

Related solution: Hotel AV systems and costs.

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