Digital signage

What should a reception digital signage screen show, and what does it cost?

David Corker, Technical Sales Director at Strive AV
By , Technical Sales Director
Last reviewed

A reception digital signage screen should show a short rotation that helps a visitor in their first thirty seconds: a welcome naming the guests expected that day, wayfinding to the lifts and meeting rooms, a muted brand video, company news, a meeting room directory, and an emergency override slot that replaces everything else when the fire or lockdown system fires. A single reception screen costs £500 to £4,000 installed in the UK, plus £15 to £40 per screen per month for the content management system.

The welcome layer is what makes the screen earn its place. When the visitor management system pre-registers a guest, the screen can greet them by name and company and show which room they are in, so front-of-house staff on a call do not have to break off. The rest of the rotation:

  • Wayfinding: a floor map or directory showing the lifts, toilets and the meeting rooms visitors are most often sent to.
  • Brand video: 60 to 90 seconds, muted and captioned; sound in a lobby irritates the people who work there.
  • News: three to five items, refreshed weekly, pulled from SharePoint or the intranet so nobody has to re-key it.
  • Meeting room directory: today's bookings from the Microsoft 365 or Google calendar, with room names matching the door signs.
  • Emergency override: the CMS must accept a trigger from the fire panel or lockdown system and swap the whole screen to evacuation or invacuation instructions.

A counter hearing loop and its blue ear sign belong next to the screen rather than on it; see the hearing loop installation cost FAQ for what that adds.

For hardware, a reception screen is a 55" to 86" commercial panel (Samsung QM, LG UH, Philips Q-Line) rated for 16/7 operation, landscape for video or portrait for a directory, with a System on Chip or BrightSign player. Specify 700 nits or more if the lobby is glazed, because a 350-nit office panel washes out in direct daylight. The same digital signage platform can run the reception screen and any corridor or canteen screens added later.

Reception signageWhat it includesTypical UK price
Single reception screen55" to 75" commercial display, SoC player, wall mount, install£500 to £4,000 installed
Large atrium screen86" display on a heavy-duty or ceiling mount£3,500 to £6,500 installed
Multi-screen reception and wayfinding3 to 6 screens, one portrait directory, shared CMS tenant£5,000 to £15,000
CMS subscriptionScheduling, templates, visitor and calendar integrations£15 to £40 per screen per month

Installation labour is £150 to £600 per screen of the installed price, rising for ceiling drops or glazed walls where the mount needs a bespoke bracket. Visitor-management and calendar integrations are usually included in the CMS tier, but a bespoke feed (for example an access control system) is custom work at day rates.

Quick reference: show a visitor welcome from the VMS, wayfinding, muted brand video, news, room directory and an emergency override; single screen £500-£4,000 installed, multi-screen reception £5k-£15k, CMS £15-£40/screen/month.

Related solution: Digital signage solutions and services.

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