Curved LED Signage Wall for Straumann's UK Office, Crawley

Q: What pixel pitch suits a reception LED signage wall?

This wall uses a 1.2 mm pixel pitch, which keeps the image sharp at the short viewing distances of a reception pod with seating alongside. The closer the viewers, the finer the pitch needs to be. Our dvLED vs LCD video wall guide explains how pitch and viewing distance relate.

Q: How long does a small curved LED wall take to install?

Here it took two engineers two days on site: setting out and fixing the curved bracket, then fitting and cabling the LED cabinets and modules. For budgets, see how much a video wall costs.

A 1.6 m x 0.96 m Hikvision flexible LED signage wall at 1.2 mm pitch, fitted to the curved reception pod at Straumann's Crawley office in two days.

Corporate

Completed September 2026

Project leadDavid Corker, Technical Sales Director

Quick reference: Straumann UK office, Crawley: curved reception LED signage wall, Hikvision flexible LED at 1.2 mm pixel pitch, 1.6 m x 0.96 m (about 73 inches), custom curved bracket, installed by two engineers on 10 and 11 September 2026.

The project

Strive AV installed a curved direct-view LED signage wall on the reception pod at the UK and Ireland office of dental implant and orthodontics company Straumann, on Gatwick Road in Crawley, West Sussex, working for IT Document Solutions. The 1.6 m by 0.96 m Hikvision flexible LED display runs at a 1.2 mm pixel pitch and sits on a custom-made curved bracket, so the screen follows the line of the wall rather than standing off it. The signage wall followed the main office AV fit-out, which Strive AV completed in May 2026, including a 3.0 m LED wall in the training room.

Curved Hikvision LED signage wall on the dark grey reception pod at Straumann's Crawley office, with the breakout lounge behind

Front view of the 1.6 m by 0.96 m curved LED wall running test content

Curved LED wall following the line of the reception pod

Underside of the curved LED cabinets on their custom bracket

Curved LED wall seen from the waiting area beside the pod

Custom curved bracket set out with laser levels before the LED cabinets went on

Strive AV engineer fitting LED modules to the curved cabinets

Part-built LED wall with power and data cabling being connected

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The challenge: a curved reception pod

The reception pod is a curved, dark grey wall. A flat screen, or an LED wall on a standard flat frame, would not sit flush against it and would leave gaps at the edges. The brief recorded on the project was a reception curved screen of about 73 inches, so the display and its mounting both had to be made to suit the curve.

Key Requirements

•Reception signage screen of about 73 inches on a curved wall
•Display to follow the curve of the pod, not stand off it

A flexible LED wall on a custom curved bracket

We supplied a Hikvision flexible LED display at 1.2 mm pixel pitch, built to 1.6 m wide by 0.96 m high, together with a custom-made curved bracket to suit the pod. Two engineers set the bracket out with laser levels, fixed it to the wall, then fitted and cabled the LED cabinets and modules over two days on site, 10 and 11 September 2026. The same visit swapped over a pop-out mount bracket in the boardroom.

Curved reception LED wall at a glance
Item	Detail
Display	Hikvision flexible LED, direct view
Pixel pitch	1.2 mm
Size	1.6 m x 0.96 m, about 73 inches
Mounting	Custom-made curved bracket to suit the reception pod
Install	Two engineers, 10 and 11 September 2026

Featured Solution

Hikvision flexible LED

1.6 m x 0.96 m direct-view LED at 1.2 mm pixel pitch, about 73 inches.

Custom curved bracket

Made to suit the reception pod, set out with laser levels before the cabinets went on.

Two-day install

Two engineers fitted and cabled the wall on 10 and 11 September 2026.

Products used

Hikvision flexible LED display (1.2 mm pixel pitch)
1.6 m x 0.96 m curved reception signage screen
Custom curved LED bracket
Made to suit the reception pod

The result

On site

Curved LED signage wall installed and running on the reception pod
Boardroom pop-out mount bracket swapped on the same visit

Curved LED signage wall FAQs

Can an LED wall be fitted to a curved wall?

Yes, with a flexible LED display and a bracket made to the curve. At Straumann's Crawley office a Hikvision flexible LED display sits on a custom curved bracket, so the 1.6 m by 0.96 m screen follows the reception pod instead of standing off it. Our digital signage page covers reception and wayfinding screens.

What pixel pitch suits a reception LED signage wall?

This wall uses a 1.2 mm pixel pitch, which keeps the image sharp at the short viewing distances of a reception pod with seating alongside. The closer the viewers, the finer the pitch needs to be. Our dvLED vs LCD video wall guide explains how pitch and viewing distance relate.

How long does a small curved LED wall take to install?

Here it took two engineers two days on site: setting out and fixing the curved bracket, then fitting and cabling the LED cabinets and modules. For budgets, see how much a video wall costs.