Royal College of Art – Self Service Lecture Theatre
Strive AV demonstrated commitment to excellence and achieved a high quality functional, economical, and accessible design at the Gorvy Lecture Theatre at the Royal College of Art (RCA), London.
AV Refresh
Strive AV has been sole AV supplier at RCA since November 2018, working closely with the RCA team to develop an installation that not only reflected the upgrading of AV in existing spaces, but also involved working proactively on the design of a flagship new building completed in the Autumn of 2020.

Project Brief
The client required a flexible audio-visual communications system to allow audio and video content from any space to be sent to another – or multiple spaces – in the building. Strive AV needed to deliver on the following objectives:
- Flexible use of open plan spaces for teaching to include multiple source and display devices to adapt to changing class sizes.
- Refresh obsolete AV systems with new software defined technology.
- Deliver a customised user experience suitable for visiting tutors and users.
- Provide a web portal for remote support by local IT staff and to distribute signals to other rooms on campus via the switched network.
- Integrate existing theatre equipment (lighting, projection, sound) via a single user interface to deliver a 'self-service' experience in the space with no technician required for 80% of events.
- Meet the customer's budget expectations.
Research and Design
The Gorvy project required a lot of technical research prior to design, principally to understand the existing cabling, hardware and use cases that the solution would need to work around. The new integration would sit on an existing wired network, requiring a full assessment of the infrastructure and its capabilities. Strive AV looked for bottlenecks or performance limitations that could impact the stability of the network if misconfigured.
With a good understanding of the infrastructure, Strive AV then looked into an optimal user interface. The team worked with end-users in the IT department to demonstrate a number of commercial technologies, known for being user-friendly. By collating this valuable user feedback, Strive AV were able to identify key features that the software should include in order to succeed with the user community.
Project Challenges
A key challenge was integrating with an existing network topology that was unknown to Strive AV in terms of its capability and performance. The client was particularly keen to not disrupt the existing performance of the network with the new solution, so a work around was required. The design process involved in depth research to determine which technologies could support the project requirements. Audio is equally as sharp with echo cancellation and sound conditioning to deliver extraordinarily clear acoustic output, ensuring every student can hear every detail.
Another challenge was sourcing the right products. This was a premier space for RCA and designing a new system to meet their needs was not possible with off-the-shelf components. Strive AV consulted with existing supply partners to find an ideal solution, but there wasn't a suitable do-it-all solution available to support the high performance and future-proofing requirements of this client. Therefore, Strive AV created something new and bespoke for the client using hardware components sourced from a range of new suppliers – this posed a risk for Strive AV having to negotiate commercially viable terms with new suppliers. A customised software solution integrated these components into a coherent and easy to use interface. The resulting solution provided a balance between cost, risk and features.
Key Challenges
- •Integrating with unknown network topology without disrupting existing performance
- •Sourcing products for a premier space requiring bespoke solutions
- •Working with Huawei switches and American hardware components requiring close coordination
- •Up-skilling on-site team to support the new solution
The Solution
The client needed a solution that could support modern formats and standards such as 4K video, Dolby-DTS sound, and gigabit networking. To ensure the solution was accessible for the RCA AV support team – who were unskilled in networking and AV distribution – Strive AV developed both a web portal interface and an in-room interface, that included a touchscreen controller to send and receive AV signals.
At the request of the client, Strive AV utilised the building's existing ethernet network, including its core and edge network switches. A significant amount of research and development was required in order to ensure that the configuration was compatible. This led to risks during the project as the switches were from Huawei and hardware components sourced from an American firm, so we were required to work closely with both parties throughout.
Strive AV also had to consider the in-house team currently supporting the legacy solution, who would need to be part of the design process. Their specific knowledge and skills would impact the final solution, ensuring it could be seamlessly managed and supported by the on-site team. Strive AV needed to provide a mechanism for up-skilling the on-site team – a risk for Strive AV as failure to do so would result in expensive developers and programmers having to provide support.
4K Video & Dolby-DTS
State-of-the-art system supporting modern formats including 4K video and Dolby-DTS sound for exceptional quality.
Dual Interface Design
Web portal and in-room touchscreen interface enabling easy operation by RCA AV support team without networking expertise.
Network Integration
Utilised existing ethernet network with compatible configuration for Huawei switches and American hardware components.
Equipment Installed
Project Outcome
The result is a state-of-the-art system that went beyond technological solutions that existed in the sector at that time. The Strive AV team has always been committed to providing a solution which fits every element of the context, and in this instance, despite a number of challenges to overcome, the team was successful in achieving this. Pivotal to this success was working collaboratively, with the buy-in of all stakeholders, and all parties on-board with the design and installation.
As a result Strive AV were appointed to design and implement the AV integration in the new RCA flagship building, demonstrating the trust and confidence placed in Strive AV's expertise and collaborative approach.
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