Fujifilm – A Picture Perfect Experience Centre
Immersive QSC audio system transforms Fujifilm's House of Photography into London's premier photographic playground and creative collaboration space
Project Overview
The Fujifilm House of Photography, based in London's Covent Garden, is the Japanese company's first ever experience centre. Spread over three floors, it's designed to inspire and encourage visitors to get creative and immerse themselves into the world of photography.
Designed as a new store concept bringing together various parts of Fujifilm's business under one roof, the House of Photography features basement lounge for club members, boutique for GFX camera range, selfie pods, free-to-use photography studios, workshop spaces and more.
"I am hugely excited to open the doors and welcome members of the public to the Fujifilm House of Photography. We believe we have created a true photography playground – a unique experience for anyone with an interest in taking photos and sharing the world around them, be that a complete novice or a professional."
Theo Georghiades, Project Leader, Fujifilm House of Photography
The Challenge
To create a unique space catering for professionals, enthusiasts and amateur photographers while showcasing Fujifilm's best technology, a high-end fit out was required with the background music system deemed crucial to creating the right ambience.
Working alongside specialist AV and information technology consultant SM&W, Strive AV's goal was to deliver an immersive sound system covering all 700sqm of the House of Photography. Aesthetics were key across eight individual, yet combinable, zones of audio and a robust wireless microphone solution covering all floors was needed.
Key Requirements
- •Cover 700sqm across three floors with high-quality audio
- •Eight individual yet combinable audio zones
- •Robust wireless microphone system for all floors
- •Premium aesthetics to match high-end fit out
The Solution
Overall quality of audio output was paramount, so Strive AV specified QSC loudspeakers, subs and head end, along with Shure QLX-D wireless microphone system. The biggest challenge was designing an audio system offering high-quality coverage across such a large area while being flexible enough to handle the wide range of events and activities planned.
The QSC system was chosen for its ease of configuration and operation along with its ability to deliver high-quality audio from various sources routed to multiple zones. The robust RF performance of QLX-D digital wireless system ensured reliability even when operating on a crowded spectrum.
QSC Audio System
MP-M80 DSP and MP-A80V amplifiers deliver pristine audio quality with satellite speakers and subwoofers for full-range sound.
Shure Wireless
QLX-D series radio mics with active antenna and distribution systems provide robust RF performance across all floors.
Zone Control
MP-MFC wall controllers enable independent zone management across eight combinable audio zones.
Equipment Installed
Project Outcome
Immersive Audio Experience
- Rich and immersive audio experience throughout 700sqm experience centre
- Exceptional clarity, power and coverage across all zones
- Flexible configuration for events, workshops and retail activities
Client Feedback
- Unanimously positive reviews from Fujifilm team
- System praised for reliability and ease of operation
- Successfully creates right ambience for creative collaboration
- Supports diverse uses from retail to workshops to events
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